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Music Concert Tickets App UX/UI Product Design

Overview

"Spotted" Is an app that will assist you in searching, scheduling, purchasing, and attending all your favorite shows by your preferred artists, with minimum effort and maximum experience.

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        Role:
Lead UX/UI Designer

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        Timeframe:
4 Weeks

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       Platform:
Android

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The Challenge

Many music enthusiasts and fans eager to attend live performances often struggle with scattered information across various websites and social media platforms. There lacks a single unified platform that consolidates all relevant details, leading to disorganization and fragmented information.

The Solution

An application that centralizes all aspects related to music: artists, bands, festivals, featuring detailed performance schedules for artists and festivals. Users have the option to follow artists (for updates on performances, merchandise, etc.), as well as the convenience of purchasing tickets directly within the app, avoiding external links.

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The Research

Step 1:
We checked existing solutions by signing up for all concert apps and ticket platforms available. We found several problems and missing features.

Pain Points:

  • Many apps offer personalization but often perform poorly.

  • Ticket apps often redirect users to unreliable external platforms.

  • Apps often lack social features for coordinating show attendance.

  • Artists lack mobile platforms for event creation and management.

  • In most apps, you must sell your own concert ticket if you can't attend.

Competitors:

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Step 2:

We conducted a survey with over 100 participants from around the world, including both fans and artists. Our survey focused on music/concert apps, ticketing platforms, and events across all available platforms.

Survey Results:

  • 77.6% stay updated on new shows/concerts via social media platforms.

  • 67.2% trust a website that directs them to another site for purchase, depending on the link.

  • 55.6% sell tickets to their shows/events via ticketing platforms.

  • 49.3% usually get tickets from ticketing platforms for events.

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Personas

Based on the research we conducted, we were able to create our Personas which define our targeted audience for the app. The personas are based on two individuals: one from the Fan's perspective and one from the Artist's perspective

The Fan - Shannon Moore

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Bio:

Shannon is a senior Software Developer at a small Start-up in Israel. She loves music and enjoys attending live concerts. When there's a concert featuring an artist Shannon likes, she's always the first to buy the ticket.

Age: 35

Gender: Female

Profession: Software Engineer

Martial Status: Married, No Children

Education: CS Degree

Location: Ramat Gan, Israel

Technology Experience
9/10

Shannon's work is based on tech and the internet. She uses a smartphone, PC, and tablet almost every day for work and after-work activities

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Goals:

Life Goal - Find more convenient ways to buy concert tickets and discover new artists.
Specific Goal - Attend many local concerts and festivals during her upcoming trip abroad.

Pain Points:

  • Shannon's work keeps her too busy to plan weekend activities.

  • She finds out about new shows only through artists' social media.

  • Sometimes she wants tickets, but the concert's sold out.

  • She wants to discover more local artists but doesn't know how.

The Artist - Ross Bolton

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Bio:

Ross is a singer and guitarist in two local bands in Portland, OR. Each of his bands has around 5k followers on Instagram, and they are part of the music scene there. Ross often attends live concerts to see other artists.

Goals:

Life Goal - Succeed in the music industry.
Specific Goal - Do a tour with one of his bands in Europe, get to know more artists to listen to, and collaborate with them (mutual gigs).

Age: 27

Gender: Male

Profession: Musician

Martial Status: Single

Education: High School Diploma

Location: Portland, Oregon, USA

Technology Experience
8/10

Ross is experienced with social media, using it for events, ads, and ticket sales as an artist. He uses both smartphone and PC, also engaging in social media personally.

Pain Points:

  • Spends most of the week on gig promotion on multiple social platforms

  • Finds promoting shows abroad challenging due to unfamiliar venues

  • Too busy with music to buy concert tickets

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Information Architecture

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Wireframes

After creating the flowcharts, we began building the app's skeleton to define its characteristics based on our research and the identified pain points.

Onboarding

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Personalization

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Log in / Register

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Home

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Event

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Register

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Artist Profile

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Personalization

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E-Ticket

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​Ticket Sold

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Design System

Once our skeleton was ready, we moved on to the main course: the design system. Here, we carefully selected our entire graphic language, including the logo, typography, and color palette, to enhance the user experience.

Logo:

The logo is a combination of typography and an icon. The name of the application, "Spotted," features an "O" with an icon inside, symbolizing two things: a soundwave and two connected people. The reason for this combination is to enhance the app's purpose, which is live music and connections.

Color Palette:

The main choice of colors for the application combines interpretations of a few elements: nightlife (since most concerts are in the evening/night time), spotlights (representing stage lights), and the love for music.

Full Logo

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Icon

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Android / IOS App

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Main Colors

#232323

#F4F4F4

#E42C64

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